IMA India, in partnership with Project Management Institute (PMI), conducted a research study that sought to understand how top managers are viewing internal business transformation and reinventing their business models. ‘Transformation’ is a broad term but the focus of the study was on a few key aspects: digitalisation and automation; process transformation; leadership; and people. In-depth interviews were conducted with the leaders of 10 prominent, foreign and Indian multi-national companies, to understand the internal and external changes they are witnessing, the challenges posed by those changes, and how they have responded.

IMA India, in partnership with Ramco Systems, conducted a research study which analysed the drivers of successful Digital Transformation (DT) from conversations with business leaders who have undertaken DT recently. In-depth interviews were conducted with CEOs/senior management of 15 prominent foreign and Indian MNCs, to understand the internal and external changes they are witnessing, what stages of DT they are in, how they flipped the odds of success and where DT made the biggest impact. The study examines the rapidly evolving CXO priorities, the emergence of DT as the top of the CXO agenda, the use cases of DT, the lessons learnt from leading companies that recently implemented DT and the checklist for achieving success at DT.

IMA India, in partnership with Microsoft India, conducted an intense conversation with a select group of CXOs on the subject of ‘Building a Strong Data-Driven Organisation’. This participative peer dialogue enabled more frank and deep discussion which is otherwise not possible in large, public events.

IMA India, in partnership with IBM India, conducted a research study which offers guidelines for success as well as potential pitfalls to avoid while driving the ‘Digital Finance’ agenda. The study broadly covers the areas of top CXO priorities in a post-COVID world, digital transformation, and digital finance: areas of applications and case studies and tactical guidance to provide actionable steps to CFOs.

IMA India, in partnership with Google Workspace, undertook a collaborative research project to examine emerging business prospects, priorities and challenges, the future of work and workplaces and managing the workforce of tomorrow. Through a combination of secondary research and nearly two dozen CXO interviews, we delved into the complex challenges and longer-term shifts that are underway.

To understand digital maturity – a measure of an organisation’s ability to create value through digital technology – IMA India, in collaboration with Thoughtworks, conducted a survey in January 2023. The survey captured insights from 113 foreign and Indian MNCs of various sizes across sectors. To quantitatively assess digital maturity, we asked survey respondents to rate themselves on a scale of 1 to 10 across 19 digital dimensions, with 1 indicating the lowest level of digital maturity and 10 the highest.

The 19 dimensions encapsulate three key tenets of digital maturity: digital culture, technology DNA (how core technology is to the company), and business-outcome orientation. Each company was assessed on all the digital dimensions to arrive at four maturity groupings: Basic (least mature), Organised, Integrated and Core (most mature).

The research report, which can be downloaded below, examines the four stages of digital maturity, the dimensions and tenets that define digital maturity, the factors that drive digital maturity, the extent of impact digitally mature companies have on the company’s top and bottom line, and case examples of leading companies.