India Brief
The Unicorn Way: Redefining Excellence
Set up in 2008, policybazaar.com, with over Rs 20 billion in revenue today, has emerged as one of India’s handful of ‘unicorns’ (start-ups valued at USD 1 billion or more). This is a major accomplishment in itself, but even more impressively, the business rests of strong fundamentals. Rapidly graduating from mere lead-generation to direct policy sales, it earns solid profits on a standalone basis, and utilises only a small share of the investor money it has received.